Professionalism is Killing Your Brand: Here’s the Cure

Corporate speak sucks.

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. 

• (00:00) - Intro
• (02:27) - Redefining professionalism
• (04:54) - Dave's journey
• (08:35) - How Dave's strategy generates leads
• (16:33) - First steps to being more yourself
• (23:01) - Why going "too" narrow is important
• (33:20) - Self-deprecation as a copywriting tool
• (40:41) - Picking the right fight
• (50:02) - Dave's last advice
• (54:48) - Top 3 resources

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Finally...

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