Ep 172: Stop Pushing PDFs, Start Hosting Panels | Expert Guest: Lisa Shaw

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Download Lisa's LAUNCH framework.

We map a partner-led framework that turns original research into an event-first engine for trust, relevance, and pipeline. From picking credible partners to unveiling findings on expert panels, we show how one study can fuel a year of targeted, high-signal content.

• why original research beats AI‑generated content
• how to choose partners with shared ICP and credibility
• using customer language to shape survey topics
• assembling minimum viable assets during fielding
• unveiling insights on expert panels without your team
• small events as strong intent signals
• feedback loops via platforms and post‑event surveys
• nurturing with themes, tools, and persona content
• translating practitioner–executive language gaps
• co‑promotion across newsletters, Slack, and LinkedIn
• timing a yearly research cycle for maximum impact

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Meet Lisa Shaw

Lisa Shaw is the founder of Devon Point Group, where she partners with global technology brands on research-driven thought leadership programs. A former journalist turned content strategist, she combines deep analytical skills with storytelling to create high-impact marketing campaigns. Her team's work has earned recognition from the Web Marketing Association and HSMA. Lisa writes about B2B event marketing strategy at MarTech.org.

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