78. ZDP Shots: UPI: India’s Silent Economic Revolution

Dive into the world of digital payments with this episode on UPI, as Yana and Sneha explore its transformative journey in India. From its humble beginnings to becoming more than a payment method, UPI is reshaping the way India transacts! Let's unpack Metcalfe’s law behind its rapid growth, the two-sided market dynamics, zero-MDR advantage, and innovations like UPI on feature phones, wearables, and future collaborations with AI. Today, UPI stands as a global benchmark, driving India’s economy toward modern financial development.