Influencers Are Eating Your Lunch — And You Cooked It

This week, Cyd is lighting up the mic with the conversation the industry still tiptoes around: the retail system is broken, stylists are stuck at the bottom of the food chain, and product companies are out here winning big while hairdressers are left dusting shelves and doing math gymnastics hoping to find the “profit” everyone keeps promising.

We dive into the era when salons ran the show, how ego and toxicity pushed stylists into the great suite exodus, the pandemic reset that flipped retail upside down, and the moment big brands pivoted to affiliate links because they had no choice. And just when hairdressers finally started winning? The TikTok influencer wave crashed over the industry and shoved stylists right back to the bottom — even though YOU are the one doing the actual work.

Cyd breaks down what really happened, why influencers are cashing the checks meant for professionals, and what product companies must do if they want to stay relevant in the new era of creator-driven commerce. Spoiler: the future of retail belongs to the people who touch the hair, not the people who touch a ring light.

Whether you’re a stylist, a salon owner, suite-based, or somewhere in between — this is the episode you’ll be sending to everyone in your salon group chat.

And if you’re ready to stop feeling behind, stop playing by outdated rules, and actually build a profitable, modern salon career?

Your salon business shouldn’t feel like guesswork — and you shouldn’t have to do it alone. Inside the Club, you get weekly coaching, real strategies that actually work in 2025, a community that understands the industry you’re living in, and systems that help you make more money with LESS stress.

If this episode hit a nerve… the Club is where you turn the lightbulb moment into action.

👉 Join the Hairdresser Business Club today.
Your clients trust you.
Your career deserves the same energy.

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