#328 – Libby Kallins: How Authenticity Cuts Through the Noise Online

Libby Kallins is a seasoned music marketing strategist and artist development expert now shaping careers at 444 Sounds. With more than eight years of experience across major labels, she has built campaigns for both rising and established talent. Today, Libby empowers independent artists by merging creative storytelling with data-driven strategy, helping them strengthen their branding, deepen fan engagement, and scale community-driven growth. Her work bridges digital innovation with authentic connection, giving indie artists the tools they need to thrive in an ever-shifting music landscape.

In this episode, Libby reveals how independent artists can leverage storytelling, community building, and strategic platform choice to accelerate their careers in today’s digital-first music ecosystem.

Key Takeaways

• How to identify the right digital platforms and use trial-and-error to discover what actually grows your fanbase.
• How to build a loyal community through authentic content, collaborative creation, and meaningful fan engagement.
• How to strengthen your brand by clarifying your story—and why email and text lists are crucial for long-term sustainability.

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→ Learn more about Libby and her work at: 444sounds.com.

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