How to Handle a Bully With Ken Sterling
Negotiate Anything

How to Handle a Bully With Ken Sterling

2026-04-02
What do you do when a high-stakes negotiation turns aggressive? In this episode, Ken Sterling—EVP at BigSpeak, USC professor, and legendary dealmaker—reveals why the loudest person in the room is often the least dangerous. Ken grew up on the rough streets of New York, where he learned that negotiation wasn't just a business skill; it was a survival tactic. He shares a harrowing story of surviving a literal gun to his head at age 15 by using the very principles of leverage and influence he ...
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