Sam Ellis - Grizzly Baked Goods 🥐
Bold Company

Sam Ellis - Grizzly Baked Goods 🥐

2026-02-25

In this episode of Bold Company, Hannah and Tim sit down with Sam from Grizzly Baked Goods to share the journey from a 2013 farmers market bagel stall to one of Christchurch’s most loved bakeries.

They discuss the power of social media, scaling from 12 to 70 staff, and building a strong brand grounded in consistency, creativity, and community.

Tune in for a candid look at hospitality growth, entrepreneurship, and the hustle behind great bread.

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