It’s becoming increasingly clear that how we talk about climate change matters as much as the science or policy itself. The words we use carry weight, and climate communicator Susan Joy Hassol says specific word choices, like “heat-trapping pollution” rather than “greenhouse gases,” can cut through polarization and help messages resonate with a wider range of people. Equally important is listening to what people and communities need to better handle the impacts from climate disruption.
And different audiences need different approache...
It’s becoming increasingly clear that how we talk about climate change matters as much as the science or policy itself. The words we use carry weight, and climate communicator Susan Joy Hassol says specific word choices, like “heat-trapping pollution” rather than “greenhouse gases,” can cut through polarization and help messages resonate with a wider range of people. Equally important is listening to what people and communities need to better handle the impacts from climate disruption.
And different audiences need different approaches. For example: adults can help children process climate fear and grief without overwhelming them by offering age-appropriate honesty paired with validation of their emotions. Good communication can be one of the most effective forms of climate action.
Guests:
Robin Cooper, Co-Founder and President, Climate Psychiatry Alliance
Elizabeth Yeampierre, Attorney; Executive Director, UPROSE
Susan Joy Hassol, Director, Climate Communication
Highlights:
00:00 Introduction
2:14 Robin Cooper on climate related mental health issues young people have
5:16 Robin Cooper on how adults can help young people in their lives
12:22 Robin Cooper on having multiple conversations with young people about climate
15:57 Robin Cooper on next steps after identifying climate anxieties in young people
19:46 Elizabeth Yeampierre on what it took to get Sunset Park Solar going
29:33 Elizabeth Yeampierre on building community trust and listening
31:40 Elizabeth Yeampierre on working with other communities
36:11 Susan Joy Hassol on not using the phrase “climate change”
39:52 Susan Joy Hassol on the phrase “natural disasters”
46:11 Susan Joy Hassol on dealing with hostility when discussing climate
For show notes, related links, and episode transcript, visit our episode page at climateone.org
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