The Rise of the “Patriot Economy” - Marketing, Politics, and the Psychology of Giving with Jeff Kruszyna

Billy Dees welcomes Jeff Kruszyna, founder and CEO of JMK Victory, for a wide-ranging conversation about politics, marketing, and the rise of what he calls the “patriot economy.” With more than 20 years in direct response marketing and over $100 million raised for campaigns, PACs, and advocacy organizations, Kruszyna shares insight into how values-driven consumerism is reshaping business and political fundraising.

The discussion explores how September 11th changed the course of Kruszyna’s life, leading him from a computer science student at Stony Brook University into the world of political strategy and fundraising. Dees and Kruszyna also examine today’s polarized political environment, the influence of algorithms and digital media, and why many Americans are increasingly aligning their purchasing decisions with their beliefs.

They also dive into the psychology behind successful fundraising, the surprising staying power of direct mail marketing, and the biggest mistakes political campaigns make when trying to build donor support.

It’s a fascinating look at the intersection of politics, persuasion, and the evolving American marketplace.

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