iGaming BI, Affiliate Analytics & the Cost of Bad Data with Lazar Petrov, iGsuite

In this episode, John Wright sits down with Lazar Petrov, founder of iGsuite, to unpack one of the most overlooked problems in iGaming — the massive gap between the data operators have and the data they actually need to make profitable decisions.

Lazar shares his firsthand experience building affiliate software and working with operators across Europe, explaining why most affiliate platforms still lack real BI capabilities, why only ~10% of operators connect their affiliate data to any form of business intelligence, and why that's costing the industry millions.

They also dive into the shifting landscape of white labels vs. turnkey solutions, why legacy software providers are stuck in a painful upgrade cycle, and where the real opportunities lie for new technology entering the market.

Topics covered:

Why affiliate managers lack the tools to evaluate performance properly · The real cost of not understanding your data at the player, traffic source, and country level · Why dashboards built "for the sake of it" don't deliver insights · AI in reporting — is it actually faster than ready-made reports? · The collapse of easy PPC and cheap SEO in iGaming · White label vs. turnkey — why the model is shifting · Legacy platforms and the "Software V2" moment the industry is entering · Why new platform suppliers and tech tools represent the biggest opportunity right now.

Shoutout to our premier partners Odys iGaming and StatsDrone.
Another shoutout to our affiliate software partners that includes iGsuite.

Guest: Lazar Petrov — Founder, iGsuite Host: John Wright