Episode 19: Content Marketing: Creating Value before the Sale

In this episode of the Marketing Pulse Podcast, we dive into one of the most powerful tools in the modern marketer's toolkit: Content Marketing.

What exactly is content marketing? Why does it matter in today's digital world? How do you create content that actually connects with your audience and converts?

Whether you're a small business owner, a marketing student, or a seasoned brand strategist, this conversation will help you understand how to:

   •   Build trust through valuable content

   •   Align your content with your customer's journey

   •   Choose the right formats for your audience

   •   Avoid the common content mistakes

   •   Market smarter, not harder

We break it all down, from strategy to storytelling with relatable examples and practical insights for anyone trying to stand out in a noisy digital world.

Available on:

✅ Spotify, AfriPods, Apple Podcasts, YouTube

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