Season 10 Trailer

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Welcome to Season 10 of Here’s What I Learned. I’m Jacki Hayes — a systems thinker with a soft spot for smutty fantasy books and anything involving dice rolls. I help creative business owners build systems that feel honest, doable, and actually supportive of the life they want.

This season, we’re leaning fully into the idea that business is one big experiment — made up of dozens of smaller ones happening all the time. Some experiments you plan. Others surprise you. All of them teach you something, if you’re paying attention.

You’ll hear a blend of solo episodes and conversations with founders who are right in the middle of their own experiments — refining offers, shifting habits, testing ideas, rethinking systems, and learning in real time what actually works for them.

We’re digging into the moments that change things: the decisions that bring clarity, the patterns you can’t ignore anymore, the systems you outgrow, and the small adjustments that quietly shift the whole direction of your business.

If you’re tired of “right way” advice…

If you crave clarity without the complexity…

If you want business to feel simpler, more spacious, and more honest…

Season 10 is absolutely for you.

So hit follow, grab your favorite beverage, and join me for the experiments, the lessons, and the insights that keep us moving forward. Let’s get into it.

Season 10 drops January 6, 2026.