040: How to Create a Podcast with a 96% Listen-Through Rate with the Bioscope Brasse

Are you looking for podcasting strategies to keep listeners hooked from start to finish? In this episode, we welcome Jody Felton and Ross Solomon, the dynamic duo behind Bioscope Brasse, a podcast all about movies. Hailing from Cape Town, South Africa, Jody and Ross started the podcast during COVID-19 as a way to share their insights, reviews, and discussions about various films, ranging from blockbusters to indie productions. Their passion project has since become an incredibly successful podcast, featuring on Apple's list of Shows We Love in 2023.

In our conversation, Jody and Ross delve into their podcasting journey and how they achieved a 96% listen-through rate. Discover what they wish they knew before they got started, the importance of good quality audio, and the challenges of incorporating feedback from a growing audience. We also discuss how they know their voice and format are resonating with listeners, how podcasting has impacted them personally, why tweaking your show structure is essential, and the importance of having clear intentions. To hear how to transform your podcast from a side hustle to a compelling show, tune in now!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Bioscope Brasse

Bioscope Brasse on Instagram

Bioscope Brasse on TikTok

Jody Felton on LinkedIn

Ross Solomon on Instagram

Jennay Horn on LinkedIn

Free Willy

Aladdin

RoboCop 3

Titanic

Jungle Book

Everything Everywhere All at Once

Step Up

Adobe Audition

CinemaCon

Cassidy Nicholson

Yaaseen Barnes 

Yaaseen Barnes on Instagram

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

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