LOL Newsletters Aren’t Dead

In this episode, Kyle Scott discusses the current state of newsletters, responding to Sam Parr's claims that the medium is dead and saturated. He argues that while some areas may be competitive, there are still ample opportunities in niche markets and local newsletters. He compares the newsletter space to blogging and podcasting and how those platforms took decades to reach normal people. He concludes by encouraging listeners to think about newsletters as owned audience, and not just a single format, comparing Beehiiv to Shopify.

Sam's posts:

https://x.com/thesamparr/status/1866565501012545597

https://x.com/thesamparr/status/1761433621447979122

Chapters

00:00 The State of Newsletters: Are They Really Dead?

02:27 Understanding Market Saturation in Newsletters

13:41 Opportunities in Niche Newsletters

22:14 The Future of Newsletters and Owned Audiences

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