Episode 5: Be yourself with Tom Goodwin

Today’s guest is Tom Goodwin, known around the world as a provocative consultant, speaker and author on digital transformation.

Tom has been a trailblazer in strategy, innovation and culture for a long time. Previously Senior VP of Strategy & Innovation at Havas Media, and Head of Futures and Insight at Publicis Groupe, in 2020 Tom co-founded All We Have Is Now, an agency specialising in (I quote) ‘provocation sessions’ as a way to trigger meaningful change.

Tom once described himself to me as a pain in the ass, someone who will ask horrible questions and make you deeply uncomfortable in order to quickly get to the root of a problem and make real progress. 

He’s also the author of Digital Darwinism. He’s been quoted widely, including by the New York Times. And there’s this one quote of his that we love - it reads: “What are we going to do with all this future?”

We hope you enjoy this episode, hosted by Harriet Osborne and Joe Welstead.

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Intro music by Ant Henderson soundcloud.com/antphenderson