🔍 Generative Engine Optimization (GEO): Winning Visibility in a Zero-Click Search World 🤖📉

Episode Overview:

Search is changing fast—and clicks are no longer guaranteed. In this solo episode of Marketing in the Age of AI, host Emanuel Rose breaks down Generative Engine Optimization (GEO) and what it means for marketers, entrepreneurs, and B2B brands navigating a zero-click reality. Learn how AI tools like ChatGPT and Perplexity surface answers—and how to position your brand as the trusted source inside those answers.

What You’ll Learn:

• What GEO (Generative Engine Optimization) is—and how it differs from traditional SEO

• Why organic clicks are declining and how to adapt your strategy now

• How to build “answer capsules” that AI tools want to cite

• How EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) still matters in an AI-first world

• Why “share of voice” is replacing clicks as a core KPI

• Practical steps to optimize your website, content, and social assets for AI discovery

  
  

Episode Highlights:

• GEO vs. AEO: Why the distinction matters less than execution

• Optimizing content for AI citations across multiple platforms (web, podcasts, Reddit, YouTube)

• Structuring content so it reads as a standalone unit of knowledge

• Managing reviews, UGC, and social posts as SEO/GEO assets

• A short, actionable GEO checklist you can start using today

  
  

Connect and Explore More:

🔗 Connect with the Host – Emanuel Rose

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Further Reading & Resources:

📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🧠 Blog Post (Zero-Click GEO Playbook): https://emanuelrose.com/generative-engine-optimization-a-zero-click-playbook-for-b2b-growth/

👍 Like this video if you found it valuable

💬 Drop a comment with your biggest GEO question

🔔 Subscribe for more insights on AI, marketing, and the future of search

#MarketingInTheAgeOfAI #GenerativeEngineOptimization #GEO #AEO #ZeroClickSearch #AIinMarketing #FutureOfSearch #ContentStrategy #SEO #B2BMarketing #Entrepreneurship #SmallBusinessMarketing