Amy Feitelberg: Photo Creative Lead at Square (formerly Photo Director of Outside and Los Angeles magazines) — Part 1

[**Amy Feitelberg**](http://www.amyfeitelberg.com/), Photo Creative Lead at [_Square_](https://squareup.com/us/en)_,_ former Photo Director of Outside and Los Angeles magazines, plus a founding Curator for Images For Humanity — a photo charity supporting Ukraine.

Check out her tasty tearsheets and background on [Amy’s portfolio site](http://www.amyfeitelberg.com/). Seriously, she’s worked with everyone.

This is Part 1 of 2 episodes interviewing Amy. Start with this one! The following notes include references to both parts, fyi. Don’t miss the links at the bottom, to follow along at home with visual aids.

I’m your host, [Neil Binkley, Photographer's Consultant and Graphic Designer](https://www.neilbinkley.com).

We touch on so many different brands and publications (many of which she’s worked at, or knows the creatives):

* Square (and The Reader, it’s in-house publication)

* Apple

* Outside magazine

* Los Angeles magazine

* The New York Times Magazine

* New York magazine

* INQUE magazine

* Aphotoeditor

My gosh, we bring up so many creatives, photo editors, photographers and artists — most of whom she’s hired or worked with):

* Mary Ellen Mark

* Carlos Serao

* Frank Ockenfels

* Laurie Kratochvil

* Kwaku Alston

* Herb Ritts

* Jill Greenberg

* Andy Anderson

* Rob Haggart

* Dan Winters

* Emily Shur

* Art Streiber

* Arem Duplessis

* Matt Willey

* Landon Nordeman

* [Daniele Gasparini](https://www.tppp.photo/personal-projects/neon-alleys)

In our discussion today, Amy and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed:

* She's My First Post-Pandemic Interview

* Taking Rob Haggart's Job

* Aphotoeditor blog

* How She Finds Photographers

* Authenticity in Branding and Advertising

* Photography Vs. Illustration Vs...

* CGI

* Branding Vs. Magazine World (and how she's navigated BOTH)

* The Value of Storytelling

* Why Are Magazines Failing?

* Leaving the Editorial World

* The Reader: A Magazine Built for a Brand

* Magazines Without Ads

* City and Regional Magazines

* Can You Swear On This Podcast?

* Copyright Issues

* This and much, much more.

Links to What We Discuss:

* [Amy’s portfolio site](http://www.amyfeitelberg.com/), which includes great tearsheets and colorful work samples from Square, Outside mag, Los Angeles mag, and more

* [Square’s colorful branding](http://www.amyfeitelberg.com/new-gallery-2)

* Square’s [_The Reader_](http://www.amyfeitelberg.com/the-reader-magazine), an in-house magazine

* [The Personal Photography Project](https://www.tppp.photo), which I founded this year as a website for showcasing photographers’ personal work

* [Neon Alleys](https://www.tppp.photo/personal-projects/neon-alleys), the photorealist CG project, by Daniele Gasparini, that stood out to Amy on our site

* Rob Haggart and his influential [_Aphotoeditor_ photo blog](https://aphotoeditor.com/)

* [Jody Quon’s job listing](https://www.instagram.com/p/CfcmjTuFutX/) (she’s Photo Director for New York magazine)

* [Images for Humanity](https://www.imagesforhumanity.org/), the photo charity supporting Ukraine that involves an amazing list of photographers — and you can buy their prints! An actually meaningful, last-minute Holiday/Birthday gift idea?

* [_Print is Dead_](https://www.longliveprint.co/interviews), a podcast about the magazine industry. Interviews with Arem Duplessis, Dan Winters, and other editorial luminaries.

* [Matt Willey](https://mattwilley.co.uk/), former Art Director at The New York Times Magazine (look at all of [his amazing cover designs](https://mattwilley.co.uk/NYT-COVERS)!), Founder/Art Director for [_INQUE_](https://inquemag.com/), a boutique literary magazine, ,[typeface designer](https://mattwilley.co.uk/AType-Stencil), and [Pentagram](https://www.pentagram.com/) partner. Can you tell I’m a fan?

* Bonus link: [_Entertainment Weekly_ letterhead post about Amy](https://www.instagram.com/p/Chlr8FpuUaO/), with lovely hand-drawn illustration by the always-entertaining, former Photo Editor, Michele Romero

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