018: Why You Need Website Encryption for your Website

In this episode, we will discuss website encryption for your website. Lead-off quote:

Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes. ~Bill Gates

TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcasts. I am Aurelia Mitchell Durant your host for today and today we're going to discuss SSL certificates for your Web site. Imagine the struggle and finding a lead quote that related to web site encryption. I couldn't find one but I do have one from Bill Gates. Whether it's Google or Apple are free software. We've got some fantastic competitors and it keeps us on our toes. This episode is akin to a PSA heads up a word to the wise starting in July which were this episode is probably going to air after the 1st of July but starting in July. Google Chrome will mark all HTTP sites as not secure. If you notice when you go to a Web site that is not secure it says HTTP. This means that the data is unencrypted which also means that any information that you share on the website may also be unencrypted. The significance is that in July Google will go from version 64 of Chrome to version 68 of Chrome with this new version. Google will mark any unencrypted Web site as not secure and that will show the top bar when you visit the website. I don't know about you but I don't like going to Web sites that are marked as not secure because that means to me that the information is not protected as not being encrypted properly. But because 89 of the top 100 Web sites are using SSL certificates and becoming secure it is now nudged everyone else to get up with the times and actually have their Web site secure. So that means that you have to reach out to your hosting provider or your domain servicer and get an SSL certificate for your web. So that's something that is very very important that you do if you're receiving any type of traffic on your website. So, it's not so much about whether you show up in Google because as of 2015 Google started to rank some of the websites that were not secured anyway. So even if you do show up in a Google search when visitors go to your Web site it may say and it probably will say that it's not secure if they're using the Google platform. So, there are other search engines that you can use. But everybody's inclined to Google something so if you have a website which I suggest that if you're building any business brand that you do have a website it's best that you have it secured. You have we're already in July so you have some time to do that but that's something that should be high on your priority list. So, I hope you found some information that you can use from this particular episode. And I thank you for listening to the IS MY BRAND PROTECTED? podcast.  Safeguarding your dreams by protecting your brand. Resources: https://www.theverge.com/2018/2/8/16991254/chrome-not-secure-marked-http-encryption-ssl