329: How Do You Turn Podcast Listeners Into Paying Clients?

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In this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—without chasing perfection.

We cover:

Why Imperfection Builds Trust

• How over-editing hurts connection
• Why pauses, breaths, and authenticity matter
• The danger of sounding “too polished”

Podcasting for Business (Not Just Downloads)

• Why podcasts should support your core business
• How podcasting turns listeners into leads
• Why sponsorships aren’t the best fit for most service businesses

The C.R.A.F.T. Framework

• Content: Speak directly to your ideal client’s real concerns
• Repurpose: Turn episodes into video clips, emails, blogs, and posts
• Ask: One clear call to action—every time
• Feature: Guests who serve your audience and business goals
• Track: Measure leads, referrals, speaking gigs, and opportunities

Practical Podcasting Advice

• Start monthly if weekly feels overwhelming
• Use tools like Riverside or Descript to simplify production
• Choose a podcast name people actually search for

If you’re using (or considering) a podcast as part of your marketing strategy, this episode will help you stop overthinking and start using it intentionally.

Connect with Virginia Elder:

Website: https://podcastabundance.com/
LinkedIn: https://www.linkedin.com/in/virginiaelder/
Facebook: https://www.facebook.com/podcastabundance

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