The AI-Ready Firm | Amplify S8E2

Amplify: Season 8 Episode 2
The AI-Ready Firm
Live from AAM Summit 2025

Artificial intelligence isn't a distant future—it's here, reshaping how accounting firms operate today. In this episode of Amplify, recorded live at the AAM Summit 2025, Mike Jones and Cassy Clayman sit down with industry leaders to explore what it means to become an AI-ready firm.

You'll hear candid insights from marketers who are moving beyond the hype and operationalizing AI to support marketing and business development:

• Alice Grey Harrison on forming AI committees and building strategy
• Josh Woods on leveraging HubSpot, CRM adoption, and smart automation
• Mike Jones on using technology to scale business development and deepen relationships
• Laura Metz on repurposing content and layering AI tools for maximum impact

Whether you're curious about automation, governance, or how to make AI work for your firm without overwhelming your team, this conversation delivers actionable ideas and real-world examples.