Data’s Role in Sports Storytelling with AWS’ Global Head of Sports

Tagboard CEO Nathan Peterson sits down with AWS's Global Head of Sports, Julie Souza, for an unfiltered conversation on how data is redefining storytelling in sports. From cloud-powered live productions to alternate broadcasts with attitude, they dive into: How real-time data fuels emotional fan connection Why UX (not just analytics) is the real game-changer The future of AI-driven commentary, personalization, and global reach Behind-the-scenes stories from F1 sims to NHL data casts Whether you're in a control room or on your couch, this one's for the storytellers shaping the future of sports media.