Soap, Sustainability and Smarter Tourism with Josh Howard

In this inspiring episode of Talking Tourism, host Lauren Cameron (TICT’s Carbon & Sustainability Advisor) is joined by Josh Howard - founder of Single Use Ain’t Sexy and a leading voice in sustainable personal care - to explore how small changes in tourism operations can lead to big environmental wins.

Josh shares the journey of growing his dissolvable soap tablet startup into an international success, recently acquired by global hospitality supplier Buzz Products. He explains why shifting away from single-use plastics isn’t just better for the planet, it’s also better for the bottom line - some hotels are saving up to 60% by switching to bulk refillable amenities.

From automation and refill tech to the rise of scent branding and ‘sleep tourism’, Josh dives into emerging trends, practical strategies, and easy wins for businesses of all sizes looking to lighten their environmental footprint. He shares actionable ideas for tourism operators, including reducing single-use plastics, trialling innovative sustainable products, and using clear guest communication to encourage responsible behaviour during their stay.

Recorded live at the 2025 Tasmanian Tourism Conference, this episode is a must-listen for any operator ready to future-proof their guest experience.

This episode is proudly sponsored by TICT Partner, Aurora Energy.