The metaverse may well be our future, but it's a metaverse parody that's gotten more attention this ad-award season. For this episode of Tagline, we sat down at Cannes Lions with folks from the agency SS+K and Visit Iceland to talk about "Welcome to the Icelandverse," the video from late last year that expertly spoofed Mark Zuckerberg's vision of our utopian virtual future—and offered a nonvirtual Iceland travel experience as a welcome alternative.
Amil Gargano
Ted Lasso's Origin Story
Beats by Dre | You Love Me
Volvo Trucks | The Epic Split
Omid Farhang, Pum Lefebure, Walter Geer, Gerry Graf
Canal+ | The Bear
Tide | It's a Tide Ad
Sandy Hook Promise | Know the Signs
Bud Light | Real Men of Genius
Dove | Real Beauty Sketches
Skittles | Blank the Rainbow
Apple | Get a Mac
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Manuel and Patricia Oliver, Change the Ref
Ikea | Dining Room
David Kolbusz, Droga5 London
Motel 6 | We'll Leave the Light On for You
Procter & Gamble | The Talk, The Look, The Choice
Under Armour | Rule Yourself: Michael Phelps
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