Why Your Strategy Should Fit on a Post-It with Dorit Roest | Ep. 131

If your strategy feels heavy, outdated, or too complicated to actually use, this episode will change the way you think about building and growing your company.

In episode 131 of Women Disrupting Tech, I sit down with Dorit Roest, founder of Strategy Sprint Company, to explore why the best strategies are simple, agile, and aligned with your original purpose. Dorit shares how founders lose momentum when their personal and business goals drift apart, and how a strategy that fits on a post-it can help you reset your focus fast.

We cover:
• Why founders feel off-track and how to realign with your original why
• The Zoom Out method for spotting real opportunities and threats
• The Battery Check: time, money, energy
• Why courage expands your ambition
• The visualization exercise that unlocks long-term direction
• How to design goals that stay flexible as your reality changes

This conversation is practical, honest, and full of tools you can apply today to build a strategy that actually works.

Chapters:

02:20 Dorit Roest's Entrepreneurial Journey 05:24 The Role of Entrepreneurship in Solving Global Issues 08:16 Aligning Personal and Business Goals 11:13 The Importance of Agility in Strategy 14:09 Simplifying Strategy for Modern Businesses 17:16 Zooming Out: Understanding the Bigger Picture 20:24 Addressing Global Challenges as Entrepreneurs 23:14 Mapping Opportunities and Threats 26:14 The Battery Check: Assessing Personal and Business Energy 29:09 Prioritizing Time, Money, and Energy 32:02 Lessons from the Past Year 43:33 Navigating Maternity Leave and Business Growth 46:05 The Unique Challenges of Women Entrepreneurs 48:09 Innovative Leadership and Team Management 50:47 Encouraging Ambition and Risk-Taking 52:18 Visualization Techniques for Goal Setting 58:40 Aligning Personal and Professional Goals 1:03:11 The Importance of Alignment in Success 1:07:13 Simplifying Goals and Accountability 1:12:20 Building Supportive Networks for Female Founders

Connect with Dorit:
Website: https://www.strategysprint.company/

LinkedIn: https://www.linkedin.com/in/doritroest/

Connect with Strategy Sprint Company:

Website: ⁠https://www.strategysprint.company/⁠

LinkedIn: ⁠https://www.linkedin.com/in/doritroest/⁠

Read the show notes on the blog.