”I Think Succession Planning is Legacy Planning” with Homestead Road Founder Bridgitte Brooks

Bridgitte Brooks is rewriting the story of Australian wool - and of rural women. 

The fifth-generation sheep farmer has launched a wool athleisure brand from her farm in Yuna, Western Australia in a bid to connect modern consumers with a natural fibre that she feels is undercelebrated. 

From baby blankets to wool athleisure wear, Bridgitte is stitching together sustainability, style, and heritage—with a deep belief that rural communities can thrive when families are supported and fibre stories are told well.

Chapters
00:00 Introduction to Bridgitte and Her Journey
02:58 Life in Rural Australia and Its Challenges
05:41 The Birth of a Fashion Business
08:13 Navigating the Fashion Industry
10:36 Sustainability and the Future of Fashion
13:17 The Importance of Succession Planning
16:09 Family Dynamics in Farming
18:59 Advice for Future Generations
21:30 Reflections and Future Aspirations
24:11 Closing Thoughts and Future Plans

Learn more about Homestead Road and how Bridgitte is rewriting a new story for Australian wool.

Find more stories from us on our Instagram, Facebook and Linkedin.

ALSO - Come to our event in either Brisbane or Melbourne!

You can hear more episodes of Humans of Agriculture here.
 
If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com.  Don't forget to rate, subscribe, and leave a review!

EvokeAG 2026:
I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com