Welcome to another episode of the Conscious Design and today we are going to be talking about how you can build brand legacy. Ian starts off by defining the term brand legacy and how it ties to launching a product. Ian then continues to talk about the importance to think about some long term goal and plan for it accordingly, but never expect for it to go smoothly. Ian continues to explain why brand narrative it is important for customers to understand your brand. Next Ian transitions to talking about impact and how you should not underestimate how much influence and impact you can truly have. Ian connects this theme with customer experience and talks about why it is a crucial part of the legacy. Ian ends the episode by explaining what CSR is and how does it tie in with creating a lasting legacy.
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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
Creative Director: Sara Clark
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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
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