Sound Bites A Nutrition Podcast
Health & Fitness:Nutrition
Global communications consultancy Ketchum recently published a wide-ranging research study on the attitudes and beliefs of Gen Z about food. The report, “The Gen Z Say/Eat Gap,” expands on Ketchum’s legacy of food insights, intelligence and landmark research and provides guidance for food companies and communicators on how to connect with Gen Z successfully. Ketchum’s research also looked at Gen Z RDs and nutrition students and identified differences in motivations, preferences and behaviors of Gen Z RDs and nutrition students compared with other generations of nutrition professionals. Ketchum's report "Tomorrow's Dietitian: A First Look at Gen Z RDs" offers a preliminary look at 10 different areas that are important considerations for nutrition professionals across a wide range of professional settings.
Tune into this episode to learn about:
· Gen Z consumer insights
o the “say/eat” gap and factors that influence purchase decisions
o why Gen Z feels pressured about their food choices and the sources of pressure
o what leads to negative emotions about food
o if they are cooking differently from their parents
o if their childhood diet impacts their current eating pattern
· Gen Z RD insights
o career motivations
o their interest (or lack thereof) in diet culture, plant-based and culinary nutrition
o what earns their trust
o generational tension and shared concerns
· tips for communicating nutrition to Gen Z audiences
· the RD’s SciVantage and 3 steps to a productive conversation
· how to get more information and access the full report
Full shownotes, transcript and resources at: https://soundbitesrd.com/257
262: Mind Your Gut: Manage IBS with Food, Mood & Lifestyle – Dr. Megan Riehl and Kate Scarlata
261: Ultra Processed Foods & Dietary Guidance: Where is the Research to Date? – Dr. Joanne Slavin
260: Plant Based Diets: New Research on Benefits & Ideas for Simple Swaps – Dr. Wendy Bazilian
259: Nutrition Claims & Culinary Versatility: Quaker Oats from Mill to Table – Steven Dominguez & Danielle Dalheim
258: How Agricultural Practices Influence Nutrition: Quaker Oats from Field to Mill – Dr. Di Wu & Dr. Kristin Stewart
256: Weight-Inclusive Fertility Care: What Does the Research Show? – Rachelle Mallik
255: Avoid the Hype: Employ Critical Thinking About Food & Farming – Michelle Miller aka Farm Babe
254: The Truth About the Mediterranean Diet: Debunking Common Misconceptions – Pam Fullenweider
253: Intermittent Fasting & Time Restricted Eating: Research and Applications – Dr. Krista Varady
252: Living with T1D for Over 65 Years: A Personal Story – Jeanine Crouse
251: Mental Health, Brain Health & Diabetes: What Does Omega-3 Research Really Show? – Dr. Kaitlin Roke & Elana Natker
250: Preventing Undernutrition & Improving Global Ag – Dr. Adegbola Adesogan
249: Food Allergies, Tests & Elimination Diets – Sara Glanz
248: Seed Oils: Controversy, Claims & Culinary Uses – Dr. Wendy Bazilian
247: Behind the Scenes: Celebrating One Million Downloads
246: Putting Flavor at the Heart of Heart Healthy Cooking – Amy Myrdal Miller
245: Blood Pressure, Behavior Change & New Technology – Dr. Jay Shah & Angel Planells
244: New Research on Brain Health: Glutathione & the Dairy Matrix – Dr. Chris Cifelli
243: Mis- and Disinformation in Nutrition: Science, Ethics & Critical Thinking – Dr. Cami Ryan & Connie Diekman
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