Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world.

Recorded live at the ANA Masters of Marketing in Orlando, this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities.

Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many.

---

Learn more, request a free pass, and register at iab.com/alm

Promo Code for $500 of ticket prices: ALMCMOPOD26

---

The CMO Podcast is a vYve Production.

This week's episode is brought to you by Deloitte, TransUnion and the IAB.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.