Why Marketing Will Never Be the Same Again (2026 Edition)
The Marketing Companion

Why Marketing Will Never Be the Same Again (2026 Edition)

2026-01-12
Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analyst at Constellation Research, reveal what's changed in just two years: AI agents embedded in org charts, accountability rising as decisions digitize, and why selling to humans still demands trust, authenticity, and reputation. From boardroom blind s...
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