TikTok’s Live Shopping Takeover: What Brands Need to Know

In this week's episode of TikTok Shop Insiders, we're diving into the groundbreaking moment when TikTok hosted its first $1 million shopping livestream, marking a significant turning point for live commerce in the West. We'll dissect the strategies that led to this record-breaking success, featuring insights from Canvas Beauty, the brand that achieved this milestone. But that's not all! We'll also discuss TikTok's new 2-day shipping policy (SLA) and how it impacts sellers, as well as the recent crackdown on medical claims on the platform. Plus, we'll share a case study on how a new brand achieved 12k in sales in just six weeks with zero ad spend. Tune in to discover how live shopping is transforming e-commerce and what it means for your brand!

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