Welcome to the 81st episode of Urbcast, in which we will talk about: How to know your audience while promoting architectural work?
It will be a new episode from the Business Development and Communications in architecture series, in which we will focus on finding the right audience, writing about architecture and effective PR.
Why should we talk about it?
Every project we design in architecture studios is different and aims for a different audience. It is crucial to understand who are we communicating our work to, to efficiently plan outreach campaigns.
Why is it worth listening to?
Because Josefine has a vast experience in communicating architecture that she gained in several roles. She shares practical advice regarding finding the right audience and promoting your architectural work.
About the guest:
Josefine Lykke - is the CEO at JAJA Architects and a trained architect & communications consultant
You get to know more about Josefine & JAJA Architects:
You can listen to the episode at: urbcast.pl/en/episode81
You will find more information at: https://linktr.ee/urbcast or urbcast.pl/en
Music: spear_oh
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183: How to challenge the traditional boundaries in projects? (guest: Giulia Frittoli - Partner at BIG)
182: Co dane telekomunikacyjne mówią o współczesnej aglomeracji? (gość: Michał Kowalski - Dyrektor Biura Zarządzania Siecią w Play)
181: What is the lifecycle of landscape architecture projects? (guest: Mette Skjold - CEO and Partner at SLA)
180: Nowy drugi obieg — przyszłość architektury i budownictwa? (gość: Petro Vladimirov - Fundacja BRDA)
179: What are the emotional dimensions of landscape architecture? (guest: Karoline Liedtke-Sørensen - Head of Landscape at COBE)
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176: Jak skuteczne zarządzać zielenią w miastach? (gościni: Dominika Krop-Andrzejczuk - IKROPKA)
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173: Landscape Architecture: balance between sustainability, innovation and client ambitions? (guest: Jakob Sandell Sørensen - Associate Partner at schønherr)
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169: City Architect - an advocate for a sustainable city? (guest: Nathalie de Vries - MVRDV / Groningen City)
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165: Powrotnicy: czemu suburbanizacja łamie serca? (gościni: Katarzyna Kajdanek - Uniwersytet Wrocławski)
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