The Psychology of Sustainable Color Explored
Global Trade Gal

The Psychology of Sustainable Color Explored

2026-01-28
This podcast episode explores how color psychology serves as a powerful tool in promoting sustainable lifestyles and eco-friendly purchases. Traditionally associated with earth tones like green and brown to signify environmental responsibility, sustainable products are now embracing vibrant colors to modernize their appeal. These strategic color choices do more than catch the eye—they shape price perception, build emotional connections, and encourage lasting use of products. By leveraging these non-verbal cues, designers and homeowners can craft spa...
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