301: Turning Sustainability into Sales | Marketing Tip Monday

Consumers want transparency and sustainability—and they reward it with loyalty and sales. This episode breaks down four key ways to communicate sustainability, from tasting rooms to sales channels, showing how clear, credible messaging builds trust and drives purchasing decisions. 

Resources: 

• *** Tell Your Sustainable Story Online Course *** 
• Apply for SIP Certified Wine
• Marketing Tips eNewsletter
• Sustainable Stories
• Sustainable Story Worksheet  

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Vineyard Team Programs: 

• Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education
• Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings
• SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards
• Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year
• Vineyard Team Membership - Connect with a community advancing sustainable winegrowing