Innovation That Moves the Needle with Omaid Hiwaizi Ep 271 - The Global Discussion

Simon Hodgkins speaks with Omaid Hiwaizi on this episode of The Global Discussion. Omaid Hiwaizi has been busy navigating the intersection of creativity, technology, and human behavior. His story, which he shared on The Global Discussion podcast, is shaped by migration, curiosity, and a relentless desire to work on ideas that matter. It is also the story of someone who refuses to view innovation as an abstract notion. For Omaid, technology is valuable only when it moves the needle for real people in the real world.

00:00 - Introduction to the episode and guest Omaid Hiwaizi

00:33 - From Iraq to the UK, immigrant story and early life

01:14 - Maths, avant-garde design at i-D, and starting a first agency at 24

02:04 - Building HHM and Crayon, then moving into WPP, Sapient, and Blippar

03:24 - Working on emerging tech and complex propositions at Future Positive

06:36 - Making complexity compelling, L cells, GLP-1, and consumer storytelling

12:52 - Lessons from Blippar, Covent Garden AR campaign, and real business KPIs

24:44 - AI’s true impact, disappearing junior roles, no-code, and careers of the future

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