Ep 209 | Stop Writing Boring Welcome Emails: Get Replies + Build Real Connection (with Marisa Corcoran)

Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists:

Your welcome sequence.

Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you don’t even offer… you’re not alone. And in this episode, Marisa breaks down what a welcome sequence is actually supposed to do — and how to make yours feel human, memorable, and wildly effective (without living in a copy cave for the rest of your life).

In This Episode, We Cover...

• Why a welcome sequence can do more than “deliver the freebie” — and what it should be doing instead
• The two questions every subscriber is subconsciously asking when they join your list
• Marisa’s #1 welcome-sequence metric (hint: it’s not opens or clicks)
• How to write a first email that gets replies fast (and helps deliverability too)
• The “word closet” + personality seeding approach that makes your emails sound unmistakably like you
• A simple 4-email structure you can steal (and when to stop adding more)
• How often to send welcome sequence emails (and why “spacing them out too much” kills momentum)
• Whether people should receive your regular newsletter while they’re in a welcome sequence (and why Marisa says no)
• The fastest way to update your welcome sequence without rewriting a brand new one for every lead magnet
• What to do if you swear you have “no personality” or “no interesting stories” to share (spoiler: Marisa would bet her student loans you do)

SPONSOR: 

This episode is brought to you by Mindi Huebner's SUBCONSCIOUS CEO Identity Quiz: 

https://pages.mindihuebner.com/take-the-ceo-reset-quiz

RESOURCES FROM OUR GUEST: 

Marisa Corcoran’s Free Copy Camp (March 3–5)
A free 3-day experience happening March 3rd to March 5th where Marisa teaches you how to stand out with your words in the age of AI — and there’s no selling inside Copy Camp.

→ https://marisacorcoran.com/copy-camp/?affiliate=sophiaparra

Leave Them Wanting More (Masterclass)
Marisa’s masterclass (coming up soon!) where she’ll recap key concepts and go deeper on how to craft copy that leaves people obsessed in the best way.

→ https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/665926297c163/

Copy Confidence Society (Doors Opening Soon)
Marisa’s signature program where you write copy that sounds like you, sells without being cringe, and turns your marketing into an actual asset.

→ https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/6659261d7c162/