The BookSmarts Podcast, with Joshua Tallent
Arts:Books
This week, Joshua talks with Guy LeCharles Gonzalez, Chief Content Officer at LibraryPass, about how publishers can become more data-informed and avoid the pitfalls of being too data-driven.
The data-driven approach to publishing can lead to myopic thinking and decision-making. When a publisher only makes decisions based on Amazon sales numbers, they are likely to miss some important data about where those consumers discovered their books. Being data-driven like that can actually lead to reduced sales if broader discovery mechanisms are ignored.
As Joshua discussed in Episode 1, backlist sales are of growing importance to publishers, and the bestseller-focused model often makes the midlist much smaller. This can lead to fewer options in the backlist, and can limit a publisher's reach.
How does a publisher fight the inclination to be data-driven, and where can they get more data that will help them make better decisions? Guy suggests taking a page from the magazine marketing playbook: Focus on building up direct connections with the consumers who frequent your vertical, and learn from those communities. It is also helpful to create connections with other publishers and create shared opportunities.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/booksmarts/messageEpisode 42: Marika Flatt on Book Publicity
Episode 41: Jane Friedman on Spotify Audiobooks and Author Earnings
Episode 40: Tom Richardson on ONIX Best Practices & Standards
Episode 39: Kathi Inman Berens, Ph.D. & Rachel Noorda, Ph.D. on Gen Z and Millennial Survey
Episode 38: Miriam Warren on International Mergers & Acquisitions
Episode 37: Victoria Sutherland on Reviews and Opportunities for Independent Publishers
Episode 36: Klaus Krogh on Sustainable Typesetting and Bible Design
Episode 35: Mary Carlomagno on Book Visibility
Episode 34: Laura Brady on Accessibility
Episode 33: Michele Cobb on Publishing Associations and Awards Programs
Episode 32: Thad McIlroy on Publishing Startups
Episode 31: David Marlin on Royalty Management and Company Security
Episode 30: Emma Watson on Subscription Ebook Sales Models
Episode 29: Angela Bole on Independent Publishing
Episode 28: Charles Watkinson on Open Access
Episode 27: Kevin Franco on Book Marketing Strategies
Episode 26: Pete Larson on the Current Supply Chain Situation
Episode 25: BISG - Future Proofing Your Workflow
Episode 24: Cory Verner on the Growth of Audiobooks
Episode 23: Mark Herschberg How Books Might Escape the Page
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