1101. The 6 Offer Layers That Built (and Rebuilt) My Business, Ranked for 2026

2025-12-29

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In today's episode of The Kelly Roach Show, Kelly breaks down the six core offer layers and go-to-market strategies she's used across her business portfolio, sharing the good, the bad, and the ugly of each. From selling my time one-to-one, to physical products, to network models, digital products, coaching and consulting, community, and memberships, she walks through what worked, what didn't, and how her perspective has evolved heading into 2026. You'll hear: Why some "popular" business models are massively overrated

In today's episode of The Kelly Roach Show, Kelly breaks down the six core offer layers and go-to-market strategies she's used across her business portfolio, sharing the good, the bad, and the ugly of each.

From selling my time one-to-one, to physical products, to network models, digital products, coaching and consulting, community, and memberships, she walks through what worked, what didn't, and how her perspective has evolved heading into 2026.

You'll hear:

Why some "popular" business models are massively overrated
Which models quietly outperform everything else long-term
What she's doubling down on (and what she's officially done with)
How to choose offers based on where the market is going, not where it's been

If you're a business owner evaluating your offers, planning your next evolution, or questioning whether your current model can scale sustainably into the future, this episode will help you think more clearly, strategically, and honestly about what comes next.

Timestamps

01:11 – 06:10: One-to-One Consulting

06:11 – 10:20: Physical Products

10:21 – 14:55: Network & Decentralized Community Models

14:56 – 17:45: Digital Products

17:46 – 20:20: Coaching & Consulting done right

20:21 – 22:50: Memberships

22:51 – 24:00: Final Rankings for 2026 + Brand Power Strategy

Resources:

Join The Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs
Learn more about our CEO Consulting: https://programs.thebusinessadvisory.com/consulting
Legacy Leaders Mastermind: https://join.thebusinessadvisory.com/join
Join our Called To Lead evenet happening October 1st, 2026 in Boca Raton: https://www.sandiglandt.com/called-to-lead
Grab your FREE copy of Kelly's Bestselling Book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://books.thebusinessadvisory.com/book-opt-in-org
Subscribe on Substack to learn more about how we're leveraging the platform for brand growth and monetization: https://kellyroachofficial.substack.com/.
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/