In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Megan Braverman, principal and owner of Los Angeles-based Berbay Marketing & Public Relations.Megan serves as a strategic asset for law, real estate and financial services firms, and is known for her ability to execute successful marketing and public relations programs. While creativity, tenacity, and her passion for the work is the driving force behind Megan’s ability to grow clients’ businesses, she also has intimate knowledge of ...
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Megan Braverman, principal and owner of Los Angeles-based Berbay Marketing & Public Relations.
Megan serves as a strategic asset for law, real estate and financial services firms, and is known for her ability to execute successful marketing and public relations programs. While creativity, tenacity, and her passion for the work is the driving force behind Megan’s ability to grow clients’ businesses, she also has intimate knowledge of how professional services firms operate. This enables Megan to create campaigns that generate awareness, reinforce credibility, and set clients apart from their competition. She keeps firms focused and navigates critical business decisions, such as succession planning, while advancing firm’s business objectives.
In this episode, Megan and Wayne discuss, among other things:
- The role thought leadership plays in a strategic public relations program;
- The state of the media and media relations today;
- How lawyers can become sought after by reporters;
- Why lawyers shouldn't worry about giving away their "secret sauce";
- How impostor syndrome can affect a lawyer's ability to speak to the media or write thought leadership; and
- Public relations as a marketing and culture building tool.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=G_UcaRnFvMk
About Megan Braverman
Megan's online bio: https://www.berbay.com/about/our-team/megan-braverman
Megan on LinkedIn: https://www.linkedin.com/in/mbraverman
Berbay on YouTube: https://www.youtube.com/@Berbay
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com
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