What Ever Happened To Pininfarina?

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This week on Past Gas, we’re telling the story of Pininfarina — the small Italian coachbuilder that became the world’s most iconic design house. Before their name appeared on Ferraris and Peugeots, Battista “Pinin” Farina was just a kid in his brother’s shop dreaming bigger than Detroit. From turning down a job offer from Henry Ford to creating the MoMA-worthy Cisitalia 202, Pininfarina quickly rewrote the rules of car design. And after one legendary lunch with Enzo Ferrari, they’d go on to shape nearly every iconic Ferrari for the next six decades.

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