We Crashed Coachella With Zero Budget and Sold Out in 24 Hours

Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads.

For more on Benjie and show notes click here

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