IDEAL Industries on facilitating fast and cost-effective supply

The Middle East construction market has faced several challenges over the past 18 months, in the light of the ongoing pandemic. And these have pressured clients and contractors in the region, highlighting the need for fast and cost-effective supply. For this podcast, Brett Smyth, general manager, EMEA, IDEAL Industries highlights the company's extensive range of electrical supplies, wire connectors, lubes, tools and test, and measurement equipment and how its portfolio delivers on the quality, reliability, and compliance that clients and contractors in the Middle East need.