Building Global Brands and Startups with Trish Butler - VistaTalks Ep 182

Trish Butler has held senior marketing roles at household names such as B&Q, Screwfix, McCann, and the Taxback Group (now CluneTech). These roles gave her a front-row seat to the challenges of scaling international brands, managing multiple markets, and aligning teams around shared values and goals. Host Simon Hodgkins catches up with Trish Butler, Portfolio CMO, on this episode of VistaTalks.

Key Takeaways

Trish closed the conversation with a message every business leader should remember: keep it simple. Focus on clarity, consistency, and delivering on your promise every time. Growth comes not from complexity, but from clear communication, strong culture, and customer-centric thinking.

00:00 - Trish Butler - VistaTalks Ep 182

01:26 - Building Brands in High-Growth Startups

07:02 - Lessons from Leading Multiple Brands

10:33 - Scaling Brands Effectively

16:24 - The Role of AI in Marketing

21:32 - Culture, Communication, and Alignment

26:00 - Go-To-Market Strategies That Work (and Fail)

31:50 - Leading Global Teams and Key Takeaways

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