Episode 117: How to Build a Revenue Engine With Weekly Emails

In this episode, the Pet Shop Girls dive into email marketing as a powerful tool for revenue generation and customer engagement. From busting myths about unsubscribes to sharing real-world strategies, this conversation is packed with practical tips to help indie retailers turn their email list into one of their most valuable business assets.

💡 What You’ll Learn:

• How to create a consistent, value-driven email strategy

• Why unsubscribes aren’t the enemy (and what actually matters)

• The structure of a great email—from subject line to CTA

• Common mistakes to avoid (like being too generic or off-brand)

• How to track the metrics that actually move the needle

• Ways to repurpose content across blogs and social media

• Why email marketing is a long game—and why that’s a good thing

Whether you're just starting your list or looking to level up, this episode will help you rethink how you show up in your customers’ inboxes.

Connect with the Pet Shop Girls!

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Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page

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The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.