Remarkable Results Radio Podcast
Leisure:Automotive
In this episode of the Auto Repair Marketing Podcast, host Brian Walker talks with Caroline Lagrand, Senior Messaging Strategist at Shop Marketing Pros. They discuss the importance of retention marketing in the auto repair industry, emphasizing the need to focus on existing customers rather than just acquiring new ones. Caroline shares insights on how to use social media, email marketing, CRM follow-up messages, and direct mail to keep customers engaged and connected to the business. She also highlights the role of customer experience and shop culture in retaining customers. The episode concludes with practical tips for businesses looking to implement retention marketing strategies.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Bill Walton [E137] - Diagnosing the Aftermarket A to Z
The Impact of ‘Why’ in Learning and Diagnostics [RR 960]
You Can't Be the Best Person on Your Team [E167] - Chris Cotton Weekly Blitz
The Electric Revolution: Insights From Dave Giles [RR 959]
What Is/Was Going on with GME (Gamestop) Stock? [E120] - Business By The Numbers
Auto Allies: Forging an Independent Networking Group [THA 382]
Key Questions with Elijah McMillan [E136] - Diagnosing the Aftermarket A to Z
Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops? [E102] - The Auto Repair Marketing Podcast
The Untapped Potential of Tire Sales [RR 958]
The Importance of Weekly Stakeholder Meetings for Auto Repair Shop Owners [E166] - Chris Cotton Weekly Blitz
The Importance of Safety and Compliance in Automotive Shops [RR 957]
Should I Pay My Spouse? Should We File Separate? [E119] - Business By The Numbers
15 Car Maintenance Rip-Offs Explained [THA 381]
Walker's Hierarchy of Marketing Needs [E101] - The Auto Repair Marketing Podcast
Zero Sum and Pro Wrestling [E135] - Diagnosing the Aftermarket A to Z
Are You Really Checking Batteries and Tires? AAA Knows You’re Not! [RR 956]
Dressing to Impress: Setting the Standard of Professionalism in Your Auto Repair Shop [E165] - Chris Cotton Weekly Blitz
Chilling Truths: The Impact of New Refrigerants in the Automotive Aftermarket [RR 955]
Housing Market, Paying Off Your House and Sky High Interest Rates [E118] - Business By The Numbers
Shop Owner Reacts to His 360 Review From His Team [THA 380]
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