Ep15: Why Your Podcast Is the Ultimate Business Development and Content Marketing Engine

What if your podcast could create 52 high-value conversations each year with people who would never take your sales call? Greg Wasserman, Head of Relationships at RSS.com, argues that healthcare organizations need to stop chasing downloads and start building relationships through podcasting. Drawing from his experience across media sales and podcast hosting, Greg reveals that the real value isn't sponsorship revenue—it's transforming cold prospects into warm connections through the power of being a podcast host. He challenges healthcare professionals to shift from "give me your attention" content to "take me with you" audio that fits into busy lives, emphasizing that smart packaging and compelling titles matter more than expensive studio equipment. With 30% of podcast listening happening outside Apple and Spotify, Greg advocates for broad distribution strategies that prioritize relationship-building over vanity metrics.

This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠

Resources Mentioned

• Connect with Greg Wasserman on LinkedIn: https://www.linkedin.com/in/gregwasserman/
• If you have an existing podcast, you can switch to RSS.com and get 6 months free: https://rss.com/switch-to-rss
• If you don’t have a podcast and want to start one,go to RSS.com. It’s free to sign up, no credit card required, and you can use promo code RSSSTARTNOW for one month free.

Connect with Dan Kendall

• LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/dankendall/

• Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠

Connect with HealthPodcast.Org

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• YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠

Visit our other resources and sites to learn more about Health Podcasting:

• Health Podcast Show - ⁠⁠HealthPodcastShow.com⁠⁠

• Health Podcast Awards - ⁠⁠HealthPodcastAwards.com⁠⁠

• Health Podcast Library - ⁠⁠HealthPodcastLibrary.com⁠⁠

• Health Podcast Community - ⁠⁠HealthPodcastCommunity.com⁠⁠

• Health Podcast Network - ⁠⁠HealthPodcastNetwork.com⁠⁠

• Health Podcast Summit - ⁠⁠HealthPodcastSummit.com⁠⁠

• Health Content Integrity Pledge - ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠

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