Ask Me Anything w/ Liz Wilcox at GrowGetters ONLY (GG #30)

Email marketing remains one of the most effective ways to engage your audience and drive meaningful results. By understanding the strategies, tools, and techniques behind successful emails, you can turn your email list into a powerful growth engine for your business.

Today’s exclusive “Ask Me Anything” episode from the GrowGetters Only community features Liz Wilcox, famously known as the “Fresh Princess of Email.” Liz shares her journey to becoming the “Fresh Princess of Email” and the unique strategies that set her apart in the world of email marketing.

Liz also discusses how to use video effectively in email marketing, the power of the PS (postscript), and how to craft emails that capture attention and keep readers engaged. Additionally, she shares practical tips for making every email you send truly valuable to your audience.

Beyond writing great emails, Liz discusses open and click rates, boosting engagement, and building an email list that people actually read and respond to.

During this episode, you will learn about:

[00:00] Introduction

[00:46] Community: weallgrowtogether.com

[02:28] Fresh Princess of Email

[04:01] Email Strategy

[08:26] Video in Email Marketing

[14:40] Artificial intelligence (AI)

[16:12] The Power of the PS

[21:02] Emails that get read

[27:42] Value

[37:15] Open & Click Rates

[47:13] Email List

[53:58] Connect with Liz Wilcox

• Website: https://lizwilcox.com/

• Email Marketing Membership: https://benalbertfylc315--lizwilcox.thrivecart.com/email-marketing-membership/

Key Takeaways:

• Instead of storytelling in emails, share personal updates with your audience. ~Liz Wilcox [05:49]

• Emails should never exceed 400 words. ~Liz Wilcox [21:03]

• Email is the most effective way to make money through marketing. ~Liz Wilcox [21:55]

• Email metrics are never entirely accurate due to technological glitches. ~Liz Wilcox [38:18]

• The best way to boost your open and click rates is to ensure your welcome sequence engages people. ~Liz Wilcox [39:33]

People Mentioned and Other Resources:

1. Kit: https://kit.com/

2. Website: https://lizwilcox.com/?affiliate=benalbertfylc315

3. Email Marketing Membership: https://benalbertfylc315--lizwilcox.thrivecart.com/email-marketing-membership/

4. The Power of the PS: https://lizwilcox.com/episode-38-the-power-of-the-ps/

5. Boosting Open & Click Rates: https://lizwilcox.com/episode-34-boosting-open-and-click-rates/

6. 7 Reasons You Hate Email and Why to Ignore It: https://www.youtube.com/watch?v=TE0mprUg2D0

7. 7 Complaints About Email: https://www.youtube.com/watch?v=R3Nn4imuLxc&t=1s

8. 7 Different Ways to Use AI in Email: https://www.youtube.com/watch?v=7aIySNDCWpo

9. AI Podcast Episode: https://www.youtube.com/watch?v=_jWlx8l_kVE&t=182s

10. Funnels in 2025 and Beyond: https://www.youtube.com/watch?v=mqqFUJz2MAM&t=26s

11. Opens and Clicks Deep Dive: https://www.youtube.com/watch?v=UHSvbjJb1U0&t=1026s

12. Extra Email Training: https://www.youtube.com/watch?v=7I6I4jhvYdM

Keep In Touch with Liz Wilcox:

Website: https://lizwilcox.com/

Instagram: https://www.instagram.com/thelizwilcox/

YouTube: https://www.youtube.com/@thelizwilcox

Facebook: https://facebook.com/groups/emailmarketingwithliz

Facebook Community: https://www.facebook.com/groups/emailmarketingwithliz

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