24. How Creators Actually Get Invited to PR Events

Dear Content Creator, have you ever watched your favourite influencers attending PR events and thought, “Okay… but how do I get invited?”
If you’ve ever been curious about how PR lists work, what brands look for, and how creators actually land those coveted invites, this episode is for you. We’re breaking down the world of PR events — what they are, how creators get on the guest list, and how to show up in a way that builds relationships and opens doors.

I’ll be sharing the behind-the-scenes of my own PR experiences, from DoorDash’s #BlackFoodEnergy launch to events with Global TV, StackTV, Law & Order Toronto, and Tim Hortons. My goal is to help you understand the strategy behind these invitations so you can position yourself with confidence and intention.

In this episode, I’ll discuss: • What PR events really are and why brands host them • How creators get invited (and how to get on PR radars) • The relationship-building strategies that lead to repeat invites • How to make the most out of every event once you’re in the room

Things I’m Loving Right Now

Bad Influencer – This Netflix South African series breaks down influencer culture in a way that’s binge-worthy and entertaining, especially if you’re a creator who loves understanding how our industry works behind the scenes, in a dramatic way

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