Shannon Kinney is the founder and client success officer of Dream Local Digital, a digital marketing agency headquartered in Rockland, Maine. Dream Local Digital works with newspapers, media companies, ad agencies and directly with small to medium-sized businesses on all aspects of their online marketing plans.
Kinney is also a news media digital pioneer who has held start-up positions at some of the industry's most iconic legacy brands, such as the New York Times and the Chicago Tribune, over the past 25 years. She was also on the cusp of helping move traditional classified advertising into the worldwide web. Kinney worked in the late nineties at Cars.com and later as Senior Director of Classifieds of Knight Ridder. She has also helped develop new industry initiatives as a Local Media Association board member.
Today, hundreds of media companies turn to Kinney and her "honey badgers" team for advice, training and product development, helping thousands of businesses acquire essential multimedia solutions.
Recently, Kinney issued a list of "tips" from her "entrepreneurial journey" in a newsletter. She offers valuable advice to anyone who wishes to do business in a disruptive environment. She also points out how some of her frustrating experiences trying to get legacy media companies to adapt will offer hard lessons for anyone who resists change.
In this episode of “E&P Reports,” we chat with respected media executive Shannon Kinney about the entrepreneurial advice she offers that is derived from her 25+ year journey, starting as an integral part of legacy media's early adoption of the digital world to today's massively complex multimedia ecosystem.
234 Local Media Association and Pennsylvania NewsMedia Association partner to create fundraising lab
233 New York State implements historic tax credits to support local journalism.
232 Facebook blocks State’s Newsroom’s Kansas Reflector: A threat to free press and first Amendment?
231 Addressing America's Divides: The Chronicle of Philanthropy’s newest chapter1
230 Understanding the skills necessary to lead the newsroom of tomorrow
229 The “whats, whys and hows” of The Association of Community Publishers (ACP)
228 Exploring their new book: “What Works in Community News,” from authors Ellen Clegg & Dan Kennedy
227 A look at the broadcast news industry from RTDNA CEO Dan Shelley
226 A frank discussion about public media with industry expert Tom Davidson
225 Jeff Jarvis and Steven Waldman debate the hard questions facing the news media industry.
224 No more downsizing, as Gannett is hiring locally at all levels.
223 An inside look at The Messenger — from startup to shut down — 10 months and 50 million dollars later
222 An inside look at the LA Times with Guild President, Matt Pearce
221 Hussman announces four $25k prizes for best in fair and impartial reporting.
220 Word in Black's journey from a pilot project to a public benefit corporation
219 Media sales icon Chris Lytle shares tried and true insights that still apply today.
218 A new film tells a story of how hedge funds are destroying local journalism.
217 The future of “big tech” compensation, now that Google's $100 million deal with Canada is law
215 Ashanti Blaize-Hopkins. A one-on-one with the SPJ’s new president.
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