How to innovate in sportswear? 5 trends from Adidas Ventures

5 incredible things I learned from the interview with Adidas Ventures:

As media and environmental activists are screaming daily about global warming and pollution Adidas has put Sustainability in the center of its innovation strategy. They are developing new eco-friendly materials, reducing waste that comes from apparel and actively investing in technologies that can bring them to a 100% sustainable future.

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