Inside Look At DAP (Digital Analytics Program)

You cannot improve your digital outreach without data. Since 2012, the Digital Analytics Program (DAP) has provided agencies the critical information and metrics that they need to make their public-facing websites better. The buzz around DAP has grown with the release of the Digital Analytics Dashboard, which provides a real-time glimpse into government Web traffic, and Pulse, a dashboard showing the percentage of agencies that have implemented DAP. Both dashboards rely on DAP data to inform the...